One of the biggest trends in the craft beverage industry since 2017 has been the widespread acceptance of ready-to-drink (RTD) chicken tail wine. Consumers have embraced the convenience, quality and creativity that beverage companies bring to the market, from small regional artisan brewers to the largest multinational conglomerates.
Key to RTD’s success was the advent of the 100ml jar, a size that dates back to the launch of Slow & Low Rock and Rye in Hochstadt in 2016. Cocktails, it was one of the first beverages to be canned and sold in smaller sizes. When COVID-19 was prevalent, spenders either learned to make their own or accepted the RTD option.
Fortunately, the beverage industry is in the perfect position to focus on takeaway options, and 100ml cans make a lot of sense. The future looks brighter. Many beverage industry analysts predict that beverage demand will continue its strong upward trend. Globally, the ready-to-drink beverage market is currently about $33 billion and experts predict it will reach $85.5 billion by 2030.
Top 5 reasons to choose Dali 100ml beer
Why is the era of 100ml canned drinks over? There are several reasons for being the darling of the beverage industry.
Ultra-portable: 100ml cans are smaller and easy to pack in cold storage, perfect for drinking outdoors. This appeals to millennials and Gen Z consumers, who tend to prioritize portability and convenience when choosing beverages.
Foster innovation: Craft beverage producers use small cans to try out new flavors, styles and collaborations without worrying about overstocking.
Allowed to explore: 100ml cans are used to hold specific cocktails or pairings, allowing consumers to try a wider range of flavors in smaller quantities.
Sustainability and ecological awareness: 100ml cans are easier to recycle than large bottles or aluminum cans, perfect for growing consumer awareness and environmental trends.
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